Sustainability

Thoughtful Living. Honest Craftsmanship. Responsible Comfort.

At The Bharat Craft, sustainability is not a trend—it’s our philosophy.

We believe every element of your home should embody your values. The textiles you touch every day—your bedsheets, dohars, quilts, and cushion covers—should be as gentle on the Earth as they are on your skin.Our commitment to sustainability runs deep, from the way our fabrics are cultivated and dyed to how our products are packaged and delivered. Each piece is intentionally designed, slow-made, and rooted in craftsmanship that uplifts artisan communities while treading lightly on the planet.


The TBC Approach to Sustainability 1. 

100% Organic Cotton – Softer on You, Kinder to the Earth Every Altaire creation begins with certified organic cotton—from our featherlight mulmul dohars to our crisp bedsheets and hand-stitched quilts.Unlike conventional cotton, which is water-intensive and pesticide-heavy, organic cotton is grown without harmful chemicals and uses 91% less water. It’s safer for farmers, healthier for the soil, and naturally more sustainable.It also feels different—airy, breathable, hypoallergenic, and built to last. Each piece becomes softer with every wash, offering comfort that truly grows with you.


2. Non-Toxic, Plant-Based Dyes – Colour with a Conscience Our colours tell a story. We use azo-free and plant-based dyes, applied through traditional hand block printing. This means:

  • No heavy metals or synthetic toxins.
  • Reduced water pollution and environmental impact.
  • Rich, nuanced colours with artisanal depth—never flat, never mass-produced.

Each Altaire textile carries the signature of the human hand, not the monotony of machines.


3. Artisan-Made, Not Mass-ProducedAltaire is proud to preserve and celebrate heritage craftsmanship. Every product is created in Jaipur by artisans who have perfected their skills over generations:

  • Bedsheets hand-stamped one block at a time, with intricate precision.
  • Quilts filled with pure cotton and stitched entirely by hand.
  • Bed covers and cushion covers crafted in small batches, reducing waste and ensuring meticulous quality.

This slow, thoughtful process drastically reduces energy use while empowering artisan communities with fair wages and dignity.


4. Low-Impact Production & PackagingOur sustainability promise extends beyond the textile:

  • Limited-batch production to avoid overstock and waste.
  • Fully recyclable, plastic-free packaging—no bubble wrap, no unnecessary fillers.
  • A localised supply chain in India to minimise emissions from transport.

Every decision, from sourcing raw materials to doorstep delivery, is designed to reduce our carbon footprint while maintaining world-class craftsmanship.


5. Built to Last – A Rejection of “Fast Fashion for Homes”Mass-produced bedding is designed for disposal. Ours is designed for heirloom quality.We craft pieces you’ll live with and love for years—timeless, durable, and soulful. Whether it’s a reversible quilt or a classic Jaipuri dohar, every Altaire product is made to be cherished, not replaced.


The Impact You Create with AltaireYour choice matters. Every purchase supports a more sustainable future:

  • 10+ billion litres of water saved annually if just 1% of Indians switched to organic cotton bedding.
  • 46% fewer carbon emissions through organic farming and low-energy production.
  • Support for 100+ artisans in Jaipur and neighbouring clusters.
  • Zero plastic packaging—keeping harmful waste out of landfills.

These are measurable results, powered by thoughtful choices from people like you.


Conscious Design for the Modern HomeEvery Altaire piece is a harmony of ethics and aesthetics:

  • Dohars: Lightweight, breathable, perfect for year-round layering.
  • Quilts: Reversible, hand-stitched, filled with pure cotton.
  • Bedsheets: Elegant, block-printed, soft, and breathable.
  • Cushion & Bed Covers: Easy, authentic styling for a grounded, beautiful home.

With Altaire, you never compromise—you choose beauty, responsibility, and authenticity in one.


A Final Word: Sustainability You Can Feel Sustainability at TBC isn’t a checklist—it’s woven into every detail:The whisper of mulmul in our dohars.

The uneven yet perfect impressions of hand-stamped prints.

The careful folds of recyclable packaging.

The lives and traditions behind every stitch.At The Bharat Craft, we don’t just make bedding.

We create a feeling of home—ethical, timeless, and deeply personal.

When you choose Altaire, you choose more than comfort.

You choose to shape a future where craft is honoured, resources are respected, and beauty is truly sustainable.